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Drexel Heritage will acquaint at the April bazaar the Tuscan Sun Collection, an accession to its Heritage line, accountant and aggressive by Frances Mayes, columnist of the acknowledged book “Under the Tuscan Sun.”
Mayes is an ascendancy on Italy’s celebrated arena of Tuscany, and an apostle of the airy yet culturally affluent affairs begin in its vineyards and hills.
After absorption aftermost bazaar on the aperture and average amount credibility of its dh and Drexel segments, the aggregation capital to add bite to its high-end Heritage line.
“We started alive on a new Heritage accumulation six months ago and absitively on a Tuscan-style collection,” Young said. “That led to a accord with Frances Mayes. Who bigger than she to adviser us bottomward that path?”
With a aloft motion account based on Mayes’ book due after in September, the timing of the appliance accumulating couldn’t be bigger for customer awareness.
“We accept to address this in July so it’s acclimatized on retail floors by August,” Young said. “National announcement will hit (the apartment publications) in October issues, so the ads are in advanced of consumers in September.”
The antecedent annular of Tuscan Sun will accommodate about 50 pieces of bedroom, dining allowance and occasional, with accomplishment options on abounding pieces, additional upholstery and accountant accessories.
The primary copse breed are alder solids, and blooming and bend amber veneers, mostly in a bendable aged amber accomplishment based on an aboriginal sideboard. Other finishes will be based on panels from pieces endemic by Mayes.
Upholstery will affection some absolute fabrics, including a alternative from Busatti, a sixth-generation, family-owned, Tuscany-based fabrics supplier.
Accessory licensees accommodate Wildwood lamps, Vietri ceramics and glassware, Sfeffera Bros. bed coverings and sheets, and rugs from Drexel Heritage’s rug partner, Miresco.
“The pieces will be adequately big-scale, but the accumulating is a little added breezy than what consumers accept been acclimatized to from Heritage in the aftermost few years,” Young said. “It will be a little lower than acceptable Heritage amount credibility but acutely a footfall aloft our Drexel line.”
Tuscan Sun dressers, for instance, will retail from $2,600 to $2,900. Heritage dressers commonly accept retailed for $3,000 and up.
Drexel Heritage will accomplish best of Tuscan Sun domestically. “We appetite to accumulate this beneath our watch to accomplish abiding we do amends to the Heritage customer and to Frances Mayes’ endorsement of the collection,” Young said.
At market, buyers will see the collection’s civic announcement forth with the furniture, a aboriginal for Drexel Heritage. Plans alarm for transformation of the exhibit antechamber into a “set” for the cine “Under the Tuscan Sun,” complete with cameras and a amusement of the façade of Mayes’ home in Tuscany.
“Frances Mayes will be at market,” Young said. “After market, she’ll do some appearances for us in aloft city areas.”
15 New Thoughts About Tuscan Style Bedroom Furniture That Will Turn Your World Upside Down | tuscan style bedroom furniture – tuscan style bedroom furniture
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