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The American dream — an abstracted acceptance that befalling and abundance is accessible to anyone. It’s a acceptance that you can accomplish added than your parents, and your adolescent can accomplish added than you. It’s a civic appearance that draws immigrants from about the world.

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Some say the dream is dead. Others say it’s animate and well.

The First Coast is home to hundreds of business owners, but you’d be hard-pressed to acquisition one who encompasses the American dream added than Bill Cobb.

Cobb started with nothing. He was active in a bivouac esplanade on Philips Highway aback he noticed the curtains in his adaptable home weren’t able for the home’s low features. Inspired, Cobb created a battery aperture application a awning and vinyl curtain. It was a simple innovation. It was additionally the alpha of article huge.

He founded Coastal Battery Doors in 1972. The business initially congenital and broadcast battery enclosures for bogus apartment and recreational agent facilities.

It started with three bodies in a 9,000 square-foot architecture on Atlantic Boulevard. Today, Cobb’s aggregation employs added than 150 people, is partnered with brands like Home Depot, Lowes and Amazon and has distributors throughout Europe. Every Winnebago aback the 1980’s has a Coastal product, and the aggregation sells to NVR Homebuilders, the fifth better architect in the country according to accepted aggregation president, Ray Adams.

“We accomplish battery doors for any abode you can brainstorm a battery aperture going,” Adams said.

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Coastal Battery Doors is still headquartered in Jacksonville, aloof off St. Johns Bluff Road, and the aggregation showcased its articles aftermost ages aback it hosted the November affair of the First Coast Manufacturers Association. Best of its articles go through account contractors, who advertise to homebuilders. Coastal additionally designs and food battery doors for all-around auberge brands like Hilton, Marriot and Hampton Inn.

The company’s aggregation of engineers helps architecture and actualize new products, attractive to accumulate up with bazaar trends.

“We’re fortunate, our arch of engineering is actual design-forward and actual architecture oriented,” Adams said. “We’re appealing active aback it comes to design, we’ve had to be.”

At 45 years old, Coastal Battery Doors has been through the analysis — a banal bazaar blast in 1987, a architecture recession in the aboriginal 1990’s, the 2008 housing-market collapse, the agenda anarchy and a alteration logistical landscape.

The company’s adaptation is predicated on its adeptness to adapt, change and innovate.

The 2008 housing-market collapse was decidedly brutal, banishment Coastal to lay off staff, cut salaries and scrape by to survive. Aback the smoke cleared, Adams and Cobb came up with a new bold plan.

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“Coming out of the recession, Bill and I met to altercate what we would accept done abnormally activity into the recession if we knew it was activity to be that bad,” Adams said. “The one book of business we acquainted we bare to advance was big box retail.”

Adam’s began affair with big-box retailers to get Coastal articles into food and online. The aggregation organized focus groups and conducted data-driven analysis to angle their eyes to companies like Lowes and Home Depot. It worked, and today Coastal articles are begin in Lowes’ food beyond the country and accessible on Home Depot’s website, as able-bodied as Amazon and Wayfair.

“We had aught online sales four years ago, now it’s millions of dollars a year,” Adams said. “That’s apparently been the better [change] for us.”

As for the future, Coastal Battery Doors has admirable plans.

The founder’s son, Patrick Cobb, arch of business and artefact development, noticed a trend in above city areas. Bodies were demography animate branch windows and repurposing them into allowance dividers and wine-cellar doors. His wife, additionally a designer, floated the abstraction of applying that trend to battery doors. Patrick Cobb met with Adams and an architect the abutting morning, and by mid-afternoon, the aggregation had the basal abstraction done for its latest addition — the Gridscape Series.

“I’ve been accomplishing this for 35 years now, and I’ve never apparent annihilation that bodies get added aflame for than this product,” Adams said.

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Traditionally, the battery aperture was an afterthought, advised with bright bottle and baby hinges to go disregarded in the room. The Gridscape bucks acceptable architecture by acceptable the bathroom’s focal point. The alone panes angle out abutting to smoke-grey glass, intending to accord a “luxe burghal and avant-garde vibe.”

Design trends and agenda sales aren’t the alone things Adams monitors.

With accelerated advancements in biking technology and an ever-globalizing world, Adams is reevaluating the accepted archetypal of amplification through administration channels. The acumen of affective artefact from abode to abode is a amplitude he thinks could anon be outdated.

As for Bill Cobb, he spends best canicule at his basin abode in Georgia, admitting he still owns a home in Jacksonville. At 80 years old, Cobb has taken a footfall aback from the circadian operations, but his aggregation is still growing beneath his son’s leadership, his admiral and his team.

“Bill is the American dream appear true,” Adams said.

Coastal Battery Doors have been featured in The New York Times, Houzz, This Old Abode and more. Learn added at

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